The use of lipstick dates all the way back to ancient Egypt where women and men would crush semiprecious-stones, beetles, or ants to get red lips. In fact, the term “kiss of death” stems from the highly toxic and sometimes fatal ingredients Egyptians would use to try and make the perfect lipstick! As time went on, lipstick became unpopular, but it made a roaring comeback in the 1920’s where companies like Elizabeth Arden, Chanel, and many others began producing the cosmetic. By the 1950’s, 98% of women in America were wearing lipstick.
Throughout all of those years, and what must have been millions of pounds of lipstick, red lipstick has always been one of the most popular colors and has been the go-to shade for most women. Even when beige lipsticks became popular in the 60’s, or dark lipsticks in the 70’s, red always made a resurgence. But why? It turns out that the color red has been proven to make women feel more energized, sexy, and bold. Just a little bit of red can be a huge confidence boost for a woman. It’s not just women that it affects, however, because it has also been shown to make men feel more attracted to women. In fact, a study by two students at the University of Rochester showed that men thought a picture of a woman with a red background was more attractive and desirable than a picture of the exact same woman, just with a different colored background. Another study at the University of Manchester showed that men stared at women who wore red lipstick for an average of 7.3 seconds, while they looked at women in any other color for an average of 6.7 seconds. Red lipstick obviously didn’t become popular without good reason!
While red lipstick is amazing at the right time and in the right shade, it isn’t always the best idea. Sure, it’s great for a night out or when you need to do a presentation (yes, it’s that much of a confidence booster!), but a more neutral lipstick should be considered in certain situations, or even based on your eye make-up. For example, if you’ve got bright shades of eyeshadow or an otherwise bold look, it’s a good idea to stay away from the equally-bold red lipstick since it can become a bit much. As for an occasion when red lipstick isn’t appropriate, think of more somber events such as funerals, or even a happier occasion like a wedding. The reason for both is that you don’t want to divert the attention to yourself (though if you’re at a wedding and you’ve got some beef with the bride, that might be a different story).
Though it may not fit every occasion, red lipstick is perfect for most events and makes a girl feel fantastic and beautiful. After all, it’s lasted through thousands of years for a reason! As Gwenyth Paltrow says, “Beauty to me is about being comfortable in your skin. That, or a kick-ass red lipstick.”
Red is a powerful color. Stay powerful, but don't overdo it. Stay Beautiful!